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Green Elephant Line Media Backgrounder

Bad Headlines Give Unbalanced Picture of Climate Change Policy

October 26, 2009

Economics whizzes from the Congressional Budget Office, Congressional Research Service, and Energy Information Administration went in front of the Senate Energy and Natural Resources Committee on October 14 to talk about the impacts of climate legislation.

They laid some hard numbers before the committee. Their numbers made clear that the onerous cost estimates trotted out by opponents of climate legislation are voodoo economics - scare tactics that inflame rather than inform.

Their numbers also made clear that addressing climate change would have minuscule impacts on economic growth.

The economy's size today is about $15 trillion. Without greenhouse gas emissions cuts, the economy's size is projected to reach $25 trillion by January 2030. With greenhouse gas emissions cuts, the economy's size would reach $25 trillion a few months later.

No bread lines. No hollowing out of the American economy. None of the nightmare scenarios that climate legislation opponents have used to play on voters' fears and derail a shift to low-carbon energy technologies.

Unfortunately, none of those messages came through in the Washington Post's headline over the story about the Senate committee hearing: "Cap-and-Trade Would Slow Economy, CBO Chief Says."

A casual reader who didn't dig into the story's details would get the impression that the opponents of climate legislation are correct and reducing greenhouse gas emissions would be a complete economic loser.

Misleading headlines have been an all-too-common problem in coverage of the costs and benefits of climate legislation.

While it is understandable for editors to want attention-grabbing headlines, readers are ill served by headlines that don't accurately reflect the story's full context.

The potential costs of an energy transition should not be treated lightly, but neither should they be exaggerated or taken out of context.

Covering the costs of climate change should cover both sides of the ledger - the costs of acting and the costs of doing nothing. Otherwise, the public gets an incomplete, unbalanced picture of what we're up against.

Good stories about climate change strive for balance. So should the headlines that describe those stories.